The disciplines prepared by the teacher:
Marketing – lectures, a practical training, business games, a term paper;
Management of marketing activity – lectures, a practical training, business games, a term paper;
The international marketing – lectures, a practical training, business games;
Advertizing and advertizing activity - lectures, a practical training, business games;
Marketing audit - lecture, a practical training, business games;
Introduction to professional activity - lectures, a practical training;
Educational and research work of students - lecture, a practical training;
Marketing of innovations - lectures, a practical training, business games.
Management of final qualification works of students.
Management of theses of undergraduates and graduate students.

Marketing

Purpose: knowledge of the theory and practice of marketing, skills of their successful application in future professional activity.

Contents: the concept of marketing, function of marketing and its subjects, the marketing environment and factors influencing it system of marketing information, a marketing strategy, a complex assessment and forecasting of the market, competitiveness, pricing, methods of distribution of goods, channels of distribution and merchandising, advance of goods, advertizing, sales promotion, publicity, a personal selling, the organization and control of marketing activity.

Management of marketing activity

Purpose: knowledge of the theory and practice of management of marketing activity, skills of their successful application in future professional activity.

Contents: concept of management of marketing, the principles of management of marketing, functions of management of marketing, marketing in structure of business management, process of management of marketing, corporate strategy of management, grocery strategy of management.

The international marketing

Purpose: training of the theory and practice of marketing activity of the Russian enterprises in the international markets.

Contents: specifics of the international marketing, environment of the international marketing, decision on the markets, decision on methods of an exit to a foreign market, decision on structure of a complex of marketing, decision on structure of service of marketing, modern world trade and mechanism of management of foreign economic relations.

Advertizing and advertizing activity

Purpose: studying of activity in the field of advertizing and formation at students of skills of preparation of information for the actions directed on demand stimulation and their successful application in future professional activity.

Contents: concept of advertizing, advertizing medium, advertizing distribution channels, creation of an advertizing appeal and its realization, planning of an advertizing campaign, organization of an advertizing campaign, advertizing efficiency.

Marketing audit

Purpose: knowledge of the theory and practice of preparation and carrying out audit of marketing, skills of their successful application in future professional activity.

Contents: marketing control, strategic control and audit of marketing, audit of the marketing environment, audit of a marketing strategy, audit of the organization of service of marketing, audit of system of marketing, audit of productivity of marketing, audit of functional components of marketing, the analysis of results of an audit inspection, staff recruitment for carrying out audit.

Introduction to professional activity

Purpose: preparation for conscious and profound studying of all-professional and special disciplines.

Contents: general characteristic of specialty; educational program of training of the expert; staffing of educational process; educational and methodical and material support of educational process.

Educational and research work of students

Purpose: to acquaint students with bases of educational and research work in the field of production management for application them in practice in the form of independently conducted scientific research.

Contents: methods of collecting and the analysis of information on the chosen subject; main methods of research; registration of results of educational and research activity.

Marketing of innovations

Purpose: development of modern marketing thinking and practical skills of marketing activity taking into account features of the hi-tech markets.

Contents: basic concepts and concept of marketing of innovations; the marketing environment and factors, on it influencing; system of marketing information; research and forecasting of the market of innovations; competitiveness of firm and innovative production; problems of market pricing; development of the plan of marketing, channels of distribution and optimization of their structure; to advance of innovations, the organization of service of marketing at the enterprise.